Carol B. White & Associates focuses on developing high-impact marketing strategies which are grounded in a solid understanding of an organization's market.

The firm works with clients to identify opportunities and solve problems using input from constituents (current/prospective users of services, staff, donors, volunteers, etc.). The process involves defining goals, identifying issues, broadening the view of possibilities, designing and implementing market research, and analyzing results to make decisions.

For more than fifteen years, Carol B. White consulted to Fortune 500 corporations, learning the best marketing practices across a variety of industries. Her marketing expertise has been successfully translated and applied to many nonprofit organizations. Carol holds a BA in Economics from the University of Michigan and an MBA in Marketing from the University of Chicago.

Marketing strategy based on research, because information leads to action.
Information: Who will buy, give, use, or volunteer? Action: Identify prospects.
Information: How will they decide? Action: Tailor communications.
Information: How will they learn about us? Action: Allocate resources effectively.
Information: Whom else will they consider? How do we compare? Action: Learn how to be the best.
Information: What are the best opportunities? Action: Develop programs, products, and services.

Marketing plans that are implemented, because the right questions lead to results.
Question: What are our objectives? Result: Move in purposeful, planned directions.
Question: What are our priorities? Result: Allocate resources appropriately.
Question: How will we achieve them? Result: Action plans -who, what, when, & how

Specific services provided include:

• Marketing Plans and Strategies
• Competitive Analysis
• Product/Program DevelopmentMarket Research (focus groups, surveys, data analysis, etc.)  

PARTIAL CLIENT LIST:
Center for Conflict Resolution
Child Care Resource & Referral
Housing Opportunity Development Corporation
Illinois Facilities Fund
Infant Welfare Society of Evanston
Jane Addams Legacy Project
Language Access to Healthcare
MarketPlace: Handwork of India
National Cancer Institute
National Center on Poverty Law
The Enterprising Kitchen
University of Chicago
Women's Self-Employment Project
Y-ME National Breast Cancer Organization  

Carol B. White & Associates can move your organization in new directions - directions based on the needs and desires of your various constituents. Our work lays the foundation for successful, consistent, high-impact marketing implementation (e.g., materials, communications, fundraising). We draw on associate relationships to develop communications and fundraising vehicles that are consistent with your newly developed marketing strategy and plan.