Peggy Froh Asseo founded Asseo Associates in 2004 following 25 years as an institutional advancement professional.     Her practice focuses on providing entrepreneurial and mature organizations with the practical tools that they need for financial and managerial self-sufficiency.  Client support ranges from two-hour planning sessions to ongoing relationships designed as an affordable staff option.

A member of the Association of Fund Raising Professionals, Chicago Association of Direct Marketers, and the Association of Consultants to Nonprofits, her career has encompassed higher education, the performing arts, animal welfare, social services, and grass roots environmental agencies.   

Asseo Associates' areas of particular emphasis include:
Fund Raising

• Capital campaign planning and implementation
• Major gift cultivation and solicitation
• Designing and implementing development programs
• Special events
• Direct mail
• Grant writing
• Donor constituency growth
  

Strategic Planning 

• Organizational assessment
• Development of systems, policies, and procedures
• Strategic plans
• Implementation and monitoring of goals and objectives
• Board development
• Organizational turnaround initiatives

Program Growth

• New project development, implementation, monitoring, and reporting
• Staff development and training
• Writing and editing of brochures, newsletters, and other materials
• Volunteer management plans

Clients have included a variety of small, mid-sized and large organizations seeking to strengthen their advancement activities, including:

• The Harris Theater for Music and Dance, located in Chicago's Millenium Park
• Chicago Academy for the Arts, one of only five independent arts academies in the nation
• PAWS Chicago, a large entrepreneurial animal welfare organization
• PeopleScout Corporation, a for-profit company specializing in large corporation staffing
• Vital Bridges, a growing social services agency
• Chicago Canine Rescue, an entrepreneurial small animal welfare organization
• Child Care Center of Evanston, a mature social services agency
• Heartland Animal Shelter, a mid-sized animal welfare organization
• Keep Evanston Beautiful, a small grass-roots environmental group
• National Animal Welfare Society, a start-up animal welfare agency

Peggy Froh Asseo is an accomplished event photographer whose work has appeared in local and national publications.