PatriciaDeBiasi
DeBiasi & Associates LLC - Market Research
Chicago, Illinois 60613
Phone: (773) 868-1385
Fax: (773) 868-1381
debiasi@sprintmail.com
Background:
De Biasi + Associates designs and executes customized market research studies that help clients make well informed decisions as they pursue new business opportunities and plan for growth.
Our research expertise and strategic focus are the result of years of consulting and client-side management experience. We bring that expertise to you as we define your information needs and recommend the best research practices for fulfilling those needs.
Our work begins with a solid investment in time upfront to assure we fully understand your business situation and how you will use the market research findings. This ensures that we target the right audiences, use appropriate methodologies, and formulate the right questions for your project. In the end, we deliver actionable insights and solutions that help you to make intelligent business decisions.
Services Provided:
We offer qualitative and quantitative research services including:
- Focus groups
- In-depth interviews
- Telephone, online and mail surveys
- Mystery shopping
Our expertise spans a range of topics including needs assessment, client/customer satisfaction, organization image and positioning, new product/service development, communications – advertising, name, tagline development and more.
Clients/Target Market:
De Biasi + Associates serves clients in nonprofit and corporate sectors. Representative clients include:
- Hospitals and health systems
- Associations
- Nonprofit service organiztions
- Government
- Advertising and public relations firms
Other:
Patricia De Biasi, principal, founded De Biasi + Associates in 1996, leveraging more than 20 years of research and strategic planning experience. She has conducted numerous research studies involving consumers, business professionals, physicians, nurses, and allied health care professionals.
Prior to founding De Biasi + Associates, Patricia held marketing management positions at a Chicago area health system where she was responsible for providing strategic marketing information and research consulting services. Before that, she directed market research and business development for a Chicago area health plan, where she led the development of business strategies and market plans.
Patricia holds a B.A. in psychology from the University of Michigan and a M.B.A. from Northwestern University, Kellogg Graduate School of Management.
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