For the last 10 years, Terry Bush has served as the senior marketing and communication officer at two universities.

He has a history of accomplishment through strategic planning and creating synergy among departments.  He is a creative problem-solver, communication strategist and presenter.

Terry believes that effective communication is the end result of a process of organizational development with three characteristics.

First, an organization must understand -- and accept -- that its operational reality is based on how it is viewed by its publics.  Even when management has a different view.

Second, effective communication is telling a story that people will remember.  Does your organization have its story ready to tell?

And, finally, everyone in the organization must be able to tell the story.

 Memorable.  Persuasive.  Communication.

Any non-profit organization that needs to make noise without the brute force of big bucks.