by Lisa Tarshis & Amy Schiffman
Giving Tree Associates
Giving Tuesday is one of the most stressful times of year for fundraisers. We often get pressure from outside sources to implement a campaign that may not tie into our annual fundraising plan. This usually comes from a good place. Board members hear about other organizations who raised tens of thousands of dollars in one day. How exciting! I can understand the desire to jump on this bandwagon...but not so quick!
The question today is ‘Should You’ or ‘Should You Not’ perform a Giving Tuesday campaign?
This time of year at Giving Tree Associates, we get more calls about Giving Tuesday than anything else. The answer isn’t always simple; each nonprofit is different.
Giving Tuesday is almost one week away. To assess if Giving Tuesday is right for you, ask yourself the following questions:
If you are on the fence about Giving Tuesday -- I recommend using this time to think about 2019 outreach, communication, and fundraising goals instead. In your planning, consider adding Giving Tuesday to your 2019 plan to give yourself ample prep time to make the campaign a success.
Lisa Tarshis, Consultant and Team Leader, & Amy Schiffman, Co-Founder and Principal, Giving Tree Associates
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